Deskripsi :
The research problem yet many manufacturers use marketing strategies through personality traits, through the personality of the product can be customized. This study aims to examine self-monitoring,materialistic and involvement of purchase. Respondents aged 23-25 years amounted to 327 concisting of office employees. In the form of survey research methods, analytical tools used Structural Equation Modeling with Amos.
Indicat The second person who has a materialistic nature likely to engage purchases means that individuals have sufficient property also enjoys and mainly involved the purc monitoring dipakai.Ketiga purchase involvement, they like to keep changing views affect goods purchased. Managerial implications to understanding the properties of consumers, manufacturers are more innovation makes fas spend more money for future studies further expand the respondents to be generalized.
Universitas Esa Unggul
Penulis :
Endang Ruswanti
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