Sumber: glints.com
Esaunggul.ac.id, Marketing Communication is a specialisation whose graduates are in high demand by companies. If you enjoy interacting with new people and are interested in the business world, this is the course for you.
So, what exactly is Marketing Communication? What do you learn, what are the job prospects after graduation, and where are the universities that offer this programme in Indonesia? Let’s explore all that information here.
Definition of Marketing Communication
Marketing Communication is a part of Communication Science that studies various strategies to convey information about products, organisations, companies, or individuals to the public.
This programme plays an important role in building brand equity by instilling a brand image in the minds of consumers, which in turn can increase sales. In this major, you will learn how to analyse markets and consumer needs, understand consumer perceptions of products, and evaluate market behaviour to set targets and promotional strategies. The ultimate goal is to increase brand awareness and attract market interest in the product.
Marketing Communication itself is divided into eight main communication models, namely Advertising, Sales Promotion, Events and Experiences, Public Relations and Publicity, Direct Marketing, Interactive Marketing, Word of Mouth Marketing, and Personal Selling.
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Skills that Marketing Communication Should Have
After understanding the duties and responsibilities in marketing communication, are you interested in pursuing a career in this field?
If you want to become a marketing communication professional, there are several skills that you need to master, including:
- Ability to work in a team
- Good written and verbal communication skills
- Efficient organisation and planning skills
- Deep understanding of products and consumers
- Ability to manage multiple projects simultaneously
- Strong creative skills
- Ability to manage social media effectively
- Strong technology skills
- Good knowledge of technical aspects of marketing
- Ability to work under pressure and meet deadlines
- Keen analytical skills
- Thoroughness and attention to detail
Choose Esa Unggul University, an Excellent PTS with International Standards
Universitas Esa Unggul has currently achieved superior accreditation. Based on Webometrics, Esa Unggul University is ranked as the 14th best private university in Jakarta, 43rd best private university in Indonesia, and 86th best national private university.
Universitas Esa Unggul (UEU) is now also part of the Cintana Alliance, a global network of universities committed to developing and strengthening high-quality academic programmes. This affiliation shows that UEU is an excellent private university that has implemented international standards.
With the support of Arizona State University (ASU), Cintana Alliance supports UEU in realising its vision to become an international university, as well as providing quality education for students across Indonesia.
Cintana Alliance members receive a range of benefits, including access to Arizona State University resources, such as curriculum, expertise in digital learning, leading research programmes, and accelerated degree pathways and master’s programmes that allow students to earn credentials or degrees from ASU.
By collaborating with ASU, Cintana provides Universitas Esa Unggul with the best strategy, technology, and management, supported by experienced experts who have contributed to building and developing universities around the world. So let’s hurry up and join Universitas Esa Unggul!
