Healthy Construction in Women in Anlene Ads “Rainy Version” on Television Media
Description:
The presentation of advertisements through television media has been arranged to persuade consumers or audiences to be encouraged to consume these products, sometimes the message conveyed seems excessive or known as Hyperreality. Likewise, advertisements intended for women are aired through audio visual media. This study aims to see the meaning of the messages contained in advertisements that offer the meaning of “healthy” for women, through the process of meaning and symbol associations that are studied through semiotics and constructs built in it and with the aim of qualitative research this research is presented. in choosing a product The results of this study illustrate how to construct the meaning of health in an advertisement for women using a woman’s icon and emotional elaboration that slips the element of hyperreality in it.
Author:
- Euis Heryati
Source:
International Conference on Recent Innovation 2018
