Marketing Plan for SILC Lasik Center
Description:
Lasik is a permanent solution to overcome refractive disorders in humans. In Indonesia, general eye hospitals provide this lasik surgery as well as other related procedures. The absence of special clinics that exclusively serve lasik, in addition to the imbalance between the number of patients with refraction disorders who have been treated with lasik surgery and the popular notion that lasik procedures are expensive, offers a business opportunity to open a lasik-specialized clinic which will be named SILC Lasik Center. SILC Lasik Center will offer cost-effective lasik surgery with flexible payment programs while still prioritizing quality and patient safety. In order to introduce and expose SILC Lasik Center so that the community takes notice, there needs to be a proper marketing plan so that the purpose of SILC Lasik Center will be in accordance with its vision and its mission can be achieved
Author:
- Ratih Pratiwi
- Tantri Yanuar RS
- Semerdanta Pusaka
- Ratna Indrawati
Source:
International Conference on Recent Innovation 2018
