Deskripsi:
E-Marketing strategy in MSME�s in Indonesia the desire of Small Medium Enterprise. The Internet development improve the way of doing business from traditional to electronic, no denying that the economic activity leading to the marketing of electronic. MSMEs are the spearhead of Indonesian entrepreneurs need some improvement, especially in strategic planning, marketing and e-marketing. The research methodology used is : situation analysis, marketing survey, and e-marketing strategy planning. Results of the research is to produce a design strategy e-marketing MSMEs in Indonesia, and the sustainability of this research is to build a portal e-marketing MSMEs with waterfall model and Object Analysis Development and further to facilitate MSMEs in increasing sales and eventually can strengthen the macro economy in Indonesia as a whole.
Universitas Esa Unggul
Penulis:
- Dihin Septyanto
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