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The Evaluation Model of Student Decision in Using Islamic Banking: Theory of Planned Behavior Approach
Description:
Research on consumer behavior has been focused more on service advertisements and so on. This study evaluates the customer decision model i using the TPB approach. The expected results from this study are first, making a decision model for the selection of Islamic banks among students by using the development of planned behavioral theory. Second is to find out whether Islamic bank selection behavior for activities is carried out with careful consideration or just following others, third is to find out the profile of potential customers of Islamic banks among University of Esa Unggul students. Using primary data by distributing questionnaires to respondents. by using purposive sampling method. Data analysis using causality method using Structural Equation Modeling (SEM) and qualitative analysis is done by cross tab and mapping of respondents’ answers to find out how the characteristics of potential customers of Islamic banks among students. The expected findings from the results of this study were the first evaluation of the decision model of the selection of Islamic banks among students at Esa Unggul University, the second factor which had the greatest influence in the decision on the selection of Islamic banks among students at Esa Unggul University Jakarta, the third to find out the profile potential customers of Islamic banks among Esa Unggul University students in Jakarta
Author:
- Sugiyanto
- Jatmiko
- Nurjannah Endah Rahayu
Source:
International Conference on Recent Innovation 2018[/vc_column_text][/vc_column][/vc_row]
