Esaunggul.ac.id, Esa Unggul University Lecturers are again carrying out Community Service activities in the form of counseling. This Community Service activity was carried out in Kadugenep Village, Serang, West Java on Friday (21 July 2023) with lecturers from the Faculty of Design and Creative Industries and the Faculty of Communication Sciences, supported by several students. This visit and outreach on Community Service activities is intended for MSMEs crafting bamboo klakat products in Kadugenep Village as partners.
In his remarks, the Community Service team, which on this occasion was represented by the Team Leader, Narhendrha Putra Sardjana, S.Des., M.Sn. expressed his gratitude to the Head of Kadugenep Village and the craftsmen of Kadugenep Village bamboo klakat products as partners in carrying out Community Service activities.
“As a lecturer, apart from teaching and research, Community Service is also something that must be carried out with the community, which this time is presented in the form of counseling,” he added.
On the same occasion, another member of the Community Service team, Huddiansyah, S.Sn., MA., M.Ds. from FDIK also said that this Community Service Program aims to increase the insight and awareness of MSME actors regarding the importance of applying product identity in relation to efforts to promote products produced by MSMEs in Kadugenep Village in big cities – where the product identity will be applied to product results using a stamp technique natural burn.
“We hope that this Community Service activity can help lecturers and students share knowledge and insight regarding branding as part of a product marketing strategy to craftsmen of MSME klakat bamboo products in Kadugenep Village in increasing product value and product selling prices in the future,” he said.
Burnt stamp media, also known as ‘Hot Branding’, is a logo stamp product made from brass and equipped with an iron and wooden handle to make it easier to use. The Community Service team chose this burnt stamp media to adapt to the conditions at partner locations which have limitations in using electronic devices – where this burnt stamp media is considered more practical and easy to use because it only needs to be burned on the brass stamp plate.
Apart from that, one of the Community Service team members from the Faculty of Communication Sciences is Ikbal Rachmat, ST., MT. also added that the benefits of this extension activity in the future are long term, because it can improve product branding to make it more competitive against competitors, which of course will be able to help improve the economy in Kadugenep Village.
Due to the limited facilities to support extension activities, this Community Service activity is presented in the form of delivering material which, apart from being delivered by the lecturers in turn, is also printed in the form of material brochures which are distributed to the participants of this extension activity, namely the Kadugenep Village bamboo klakat product craftsmen. Apart from that, the Community Service team also handed over samples of natural burnt stamp products with pre-designed product identities to representatives of bamboo klakat craft MSMEs as a medium for practical branding applications on their MSME products later. Through this Community Service activity, it is hoped that it can help the MSMEs of bamboo klakat crafts in Kadugenep Village to increase product value when marketing their products in big cities.
Terkait dengan keterbatasan fasilitas pendukung kegiatan penyuluhan, kegiatan Pengabdian Masyarakat ini disajikan dalam bentuk penyampaian materi yang selain disampaikan oleh para dosen secara bergantian, juga dicetak dalam bentuk brosur materi yang dibagikan kepada para peserta kegiatan penyuluhan ini, yaitu para pengrajin produk klakat bambu Desa Kadugenep. Selain itu, tim Pengabdian Masyarakat juga menyerahkan contoh produk cap bakar alami dengan identitas produk yang telah dirancang sebelumnya kepada perwakilan dari para pelaku UMKM kerajinan klakat bambu sebagai media pengaplikasian branding yang praktis pada produk hasil UMKM mereka nantinya. Melalui kegiatan Pengabdian Masyarakat ini, diharapkan dapat membantu para pelaku UMKM kerajinan klakat bambu di Desa Kadugenep dalam meningkatkan nilai produk saat memasarkan produk mereka di kota-kota besar.
