Communication Strategy The Buddha Tzu Chi Indonesia Foundation Brings Volunteers
This study aims to determine the communication strategy of the Buddha Tzu Chi Indonesia Foundation in persuading the community as volunteers to conduct social services. In this study the case study method was used with data collection techniques in-depth interviews and observations. Key informants in this study were the Secretariat of the Buddha Tzu Chi Indonesia Foundation, as the compiler of the communication strategy. There are 6 informants, whose information can support the results of the author’s research. The results of this study indicate that the strategy used is to utilize mass media and social media. When someone has been interested in joining volunteers, people who have become volunteers have taken interpersonal approaches.
- Ratna Marcecilia
- Halomoan Harahap
International Conference on Recent Innovation 2018