[vc_row][vc_column][vc_column_text][vc_row][vc_column][vc_column_text]
The intention Students of Economic and Business using Islamic Banking: The Theory of Planned Behavior Approach
Description:
This study empirically examines factors that influence student interest in using sharia banking using a modified Theory of Planned Behavior/TPB approach. By using this model is expectedto find a formula that can be used by islamic banking to increase the number of customers among the students. Respondents are Muslim students at the Faculty of Economics and Business at Esa Unggul University which is active in the even semester of 2016. The sample selection using purposive sampling is done by distributing questionnaires to selected classes. From the result of data analysis of attitude variable to behavior, subjective norm, perception control have positive effect to interest of using islamic banking while the level of religiosity, variable of participation in Islamic mass organization and gender does not influence to interest of using Islamic banking but active respondent in Islamic organization and female respondents have higher tendency to use sharia banking
Author:
- Sugiyantoa
- Jatmikob
- Nurjannah Endah Rahayuc
Source:
International Conference on Recent Innovation 2018[/vc_column_text][/vc_column][/vc_row]
