The Influence of Demography on the Relationship of Emotional Content and the Use of Social Media Among Netizens in Indonesia

The Influence of Demography on the Relationship of Emotional Content and the Use of Social Media Among Netizens in Indonesia

The Influence of Demography on the Relationship of Emotional Content and the Use of Social Media Among Netizens in Indonesia

Description:

Media is a general term that refers to a variety of commonly used tools, whether to communicate or disseminate information to audiences. Social media is basically the latest development of new internet-based web technologies, which make it easy for everyone to communicate, participate, share and network online, so as to disseminate their own content. The development of new media (internet) causes the netizens to have the function of actively participating in the process of value creation, and become the co-producer of the content to be received. Social media, e.g Facebook, is said to be different from the mass media in the context of journalism because everyone has the right to be free to speak out, even if the message conveyed is complaints of communicators who are subjective. In case of the most shared contents and having a lot of engagements, some researches put ages and gender as determination of contents’ potential to be popular/viral. Another researchers put the emotional content, e.g positive or negative issues, would be impacting its popularity. This research will lead those two reasoning factors by putting gender, age, and education background as moderating effect towards relationship between emotional content and social media usage in Facebook.

Author:

Bugi Satrio Adiwibowo

Source:

International Conference on Recent Innovation 2018

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