Subjective Norm Representations to Patient Intention to Use National Health Servicein Out Patient Services RSIA Sammarie Basra
Description:
The intention of patients to try to use new services in hospitals are the first thing the hospital needs to know to create new service products or to work with third parties that are expected to attract more patients. The patient’s intention to utilize the National Health Insurance (JKN) program should also be measured before the hospital provides the National Health Insurance (JKN) service. This study aims to determine the relationship of patient characteristics to the patient’s perception of JKN program and to know the relation of patient characteristics, patient’s perception and subjective norm about JKN program to patient’s intention to utilize JKN program if RSIA SamMarie Basra provides JKN service. The type of research used is Causal Research. The number of samples was 105 respondents taken using Maximum Likelihood Estimation calculation with population 618 patients per month. Data analysis using Path Analysis. The result of hypothesis test showed that the patient characteristics that influence the perception of the benefit for the patient about the JKN program are education level and the patient characteristic which influence the perception of ease for the patient about JKN program that is also education level. While the variables that influence the patient’s intention to utilize JKN program is subjective norm about JKN program, that is encouragement from government side. The implication of the research by giving correct information and education about JKN program. While a government can shift the trend of patients to utilize JKN program in service facilities that provide JKN program.
Author:
- Yeni Yuliani
- Supriyantoro
Source:
International Conference on Recent Innovation 2018
