Implementation of Consepts Management Strategy 7s Mckinsey For Start up Business : Fruit Combining
Description:
Strategies are a critical element in organizational functioning, but whereas most organizations have good strategies, successful strategy implementation remains a major challenge. Despite the clear importance of this management area and the apparent problems associated with its execution, it has however, been substantially neglected by industries. The objective of the study is to determine the barriers to strategy execution in startup business food combining focusing on vision barrier, leadership barrier, process barrier and people’s behavior barrier. The study constitutes the review of theoretical and empirical literature relevant to the subject. The key barrier to strategy execution were identified and discussed: including vision barrier, leadership barrier, process and resources barrier and people barrier. The research was compiled from theoretical, conceptual and empirical review of literature and a summary and conclusion was drawn. Translation of vision to clear objective and aligning it to strategy remains a big challenge. In addition leadership style, approach and perceptions are critical to implementation in addition to the leader’s role of communicating strategy to the employee. Failure to adopt the best approach with a given type of strategy and employing the best communication tactic implementation is likely to fail. Aligning process resources, structures and program in the implementation of strategy is also critical to implementation failure to which a problem is likely to occur. Moreover individual’s behaviors determine if the strategy will be implemented or not. Individuals must be assigned duties that motivate them otherwise they will not be committed to the organization operations. The author recommends that specific studies be conducted on the effective tools to measure and control performance to assist in overcoming barriers to strategy execution.
Author:
- Mukhamad Mamun
- Tantri Yanuar Rahmat Syah
- Samerdanta Pusaka
- Darmansyah HS
Source:
International Conference on Recent Innovation 2018
