Deskripsi :

The problem in this study have not been finding the right model of entrepreneurship education and can motivate students in entrepreneurship. This research is a case study model of entrepreneurship education in University of Esa Unggul. Findings Purwanti (2014) in the training of home industry became the most important factor in student preferences, followed by extracurricular and face to face lectures. For most applications preferred entrepreneurship is creating a new business and the least preferred is a case study. However, the number of students learn entrepreneurial less comparable with the success that has been achieved University. The purpose of this study examines the effect of entrepreneurial knowledge, training home industry towards entrepreneurial attitudes and intentions. Purposive sampling techniques that students who have followed the entrepreneurship courses, a number of 119 respondents, 54 women and 65 men, aged between 19-24 years. The results showed that the entrepreneurial knowledge, training home industry influence on attitudes and intentions student entrepreneurship. Contributions to the University so that subjects of entrepreneurship should be added to the home industry training, motivating students to develop skills confidence of home industry makes processed snacks, attitude and intention to prepare to become entrepreneurs. This model is expected to be a model of entrepreneurship education at the other universities in Indonesia. Keywords: Knowledge, Training Home Industry, Entrepreneurial Attitudes and Intentions.

Universitas Esa Unggul

Penulis :

Endang Ruswanti

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