Halal Label, Attention Ingredients, Religiosity

Halal Label, Attention Ingredients, Religiosity, Counterfactual Thinking on Purchase Intention Liang Teh

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Halal Label, Attention Ingredients, Religiosity, Counterfactual Thinking on Purchase Intention Liang Teh

Description:
ABSTRACT: non-halal issue in herbal product, illegal halal label, and consumers’ perspective on ingredients from which the product originates can affect the purchase
intention. Some studies have been conducted on halal in relation to the interaction of factors supporting halal environment itself. However further studied have not been conducted using religiosity as moderating variable confirming halal label and counterfactual thinking (CFT) as moderating variable confirming attention to ingredients information on the purchase intention of halal product. Through this study with moderating variables and methods used can be further analyzed specific things that become a strength in increasing purchase intentions of halal products and determine the extent of consumer awareness about the urgency of halal itself so that it can help marketers to analyze the market demand for halal.

Created by:

Arief Kusuma Among Praja Firgosti Flamboyant, Endang Ruswanti

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